About Us

About Us

Honda motorcycles and motorsports equipment was brought to Chico in 1960 by a now well-known and remembered Bill Brownell. Customers reference the Bill Brownell days even today, more than 20 years after he retired from the business. Larry Perger purchased the Honda franchise from Bill Brownell in 1993 and operated it for 18 years, at its original location at 231 Nord Avenue. Nearly eight years ago, the store was moved to its current location at 11096 Midway, Chico, CA 95928.

The franchise and company changed hands once again on April 4th, 2011. This time to Gabe Eggen, the new face of Chico Honda Motorsports. Gabe previously worked at Chico Honda Motorsports during high school and most of college. The very place that would later become his life and passion had helped him obtain the education he needed to succeed. A few years of management work after college prepared Gabe to start the long process that would eventually lead to the purchase of Chico Honda Motorsports. Armed with the capital, energy, and new ideas necessary to return Chico Honda Motorsports to its glory days, Gabe set out to do just that.

A motorsports dream team was hired to make all of the new ideas for Chico Honda Motorsports a reality. The main focus and new philosophy is simple: community. All riders from all brands and types of riding share one main trait: love for the sport. From ATVs to scooters and from street bikes to dirt bikes, all of us love to ride. Northern California is a great place for all motorcycle, ATV, Scooter, and SXS riders. For that reason, Chico Honda Motorsports feels an obligation to help the community and surrounding areas supported.

Chico Honda Motorsports is deeply involved in the riding community and assists with the coordinating, resourcing, and planning of events and activities that brings all motor-enthusiasts together. A mobile workstation travels to local racing events and offers services to both racers and riders. Chico Honda Motorsports is a full service motorsports establishment offering sales in new Honda motorsports equipment, a full Honda parts and accessories showroom and a service department with the addition of a suspension development section. Chico Honda Motorsports is now a Race Tech certified suspension center as well. All makes and models are welcome in our parts and service departments. Additionally, our new state-of-the-art website will enable customers to order Honda parts from a remote location and will add convenience for those who can't break away during business hours.

Our mission is to ensure that customers have all of their needs met when they visit the new and improved Chico Honda Motorsports. Our company is dedicated to ensuring customer satisfaction and we're excited to welcome all to the Chico Honda Family. 

We know individuality is important, which is why we pay close attention to the interests of each customer. From the minute you walk through the door, meeting your needs is our top priority. Founded not only on excellent customer service, but also on the principles of hard work and a focused attitude, Chico Honda Motorsports has a long list of satisfied customers. Call or stop by; you’ll be glad you did.

Chico Honda is conveniently located near the areas of Gridley, Sacramento, Northern California, San Francisco, Reading, Oroville, San Francisco, Oakland, Sacramento, Paradise, Santa Rosa

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